Base developed a full brand and PR strategy built around a precisely defined target audience and the belief that earned attention always outperforms paid promotion. We repositioned Norda's identity, developed the 13th floor as a brand signature, and built a content and sponsorship strategy designed to make the right people talk about Norda — before they'd even been there.
Central to the strategy was event production. Rather than chasing coverage, we created experiences worth covering. The annual Norda Gala — conceived and produced entirely by Base — has become one of the most talked-about events in Oslo and is now referenced by the wider hotel group as a model for destination culture. Now in its third consecutive year, it sits alongside a calendar of recurring events Base develops and produces for Norda throughout the year.
Norda moved from formal and static to expressive and magnetic. The experience became lighter, more visual, and socially engaging — opening up the full environment and atmosphere rather than focusing solely on the plate. The brand now feels energetic, aesthetic, and inviting, while maintaining its culinary credibility.
The foundation was never the food — it was already strong. The shift was about relevance. By aligning the experience with the pace, expectations, and behaviors of urban Oslo, Norda became part of the city’s social fabric. Through curated concepts, recurring events, and a consistent presence among influential voices, the restaurant evolved into a destination that people return to, talk about, and share.
In 2026 Norda runs one of the biggest and most attractive galas in Oslo, The First Monday in May Gala dinner at Norda
X14 ROI in earned media and influencer value
From a hotel-dependent restaurant to a clear Oslo destination — as it always deserved to be. The collaboration is ongoing.
